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قرارداد و اسناد تجاری::
ابر رویداد
With the world's two largest sports mega-events scheduled to take place in this jurisdiction within a short 2 year-period, it can be expected that Brazilian lawmakers will be faced head-on with the issue of commercial rights protection for these events and, more specifically, how to best combat potential ambush marketing campaigns.
The importance of these two upcoming mega-events is clear, and the Brazilian government can be expected to take the inevitable demands for commercial rights protection by the event organisers seriously-especially as the IOC and FIFA have to date been the most vocal proponents of special protection for the commercial rights to their events and are no strangers to aggressive rights enforcement cam- paigns.
More will be said later in this chapter and in Chap. 8 about the 'association rights' to sports mega-events as created by sui generis event legislation in other juris- dictions.
Depending on the level of prevalence of rights disputes, I would suggest that Brazil might very well become an extremely important jurisdiction in the context of future developments in mega-event rights protection due to a number of factors (including, as mentioned, the fact that the world's two largest sporting events will be hosted within this jurisdiction within a short two-year period, as well as the fact that Brazil is a developing nation and part of the BRICS group of nations,150 and that socio-economic factors and developmental needs may very well serve to place the event organisers' demands for special commercial rights laws (especially if coupled with aggressive enforcement campaigns in the lead-up and during these events) in the spotlight of international scrutiny).
While India has not legislated specifically to deal with ambush marketing, this country hosted two of the recent international sports mega-events (the 2010 Delhi
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